Using the market knowledge he gained as a toy salesman, Russ Berrie began designing his own products in 1963 and Russ Berrie, Inc was born. Over the next twenty years, the company established its headquarters in Oakland, NJ and expanded both nationally and internationally, opening offices in California, Korea, Taiwan, and the United Kingdom. In 1992, worldwide Troll mania launched Russ Berrie to the top of the American toy industry.
Russ Berrie has been recognized as one of the fastest growing firms in the U.S., and continues to enjoy leadership status in the gift industry. Like the butterfly on the RUSS logo, the company has transformed itself by diversifying its product lines and offering a comprehensive selection of products for everyday, special occasion, and seasonal giving.